Overview
Goal: Ensure consistent, on-brand content for blogs, emails, social posts, and more. Time Investment: 30 minutes to first insightsThe Challenge
You’re building a content generator for your marketing team. Questions:- What style and tone should content have?
- How long should posts be?
- What should we include/exclude?
- How do we maintain brand voice?
Quick Example: Blog Post Generator
Step 1: Create Project
Project Name: “Blog Post Generator - v1” System Prompt:Step 2: Add Scenarios
Step 3: Generate, Rate, Extract
Rate based on:- Brand voice alignment
- Length and structure
- Technical accuracy
- Engagement
Step 4: Get Insights
Pattern extraction reveals:- Optimal length: 800-1200 words
- Structure: Intro → Problem → Solution → Conclusion
- Tone: Professional but conversational (not academic)
- Examples: All 5-star posts include concrete examples
Scenarios by Content Type
Blog Posts
Email Copy
Social Media
Product Descriptions
Key Metrics for Content
What Makes Content “5-Star”?
- Clarity: Easy to understand
- Brand Voice: Consistent with style guide
- Structure: Logical flow
- Engagement: Compelling and readable
- Accuracy: Factually correct
Common Failure Patterns
Pattern 1: Wrong Tone- 5-star: Conversational, friendly
- 1-star: Too formal, sounds like textbook
- 5-star: Includes concrete examples
- 1-star: Generic advice, no real examples
- 5-star: 800-1200 words (substantial)
- 1-star: 200 words (too brief)
- 5-star: Clear intro → problem → solution
- 1-star: Rambling, no clear structure
Iteration Example
Iteration 1 (65% success):- Feedback: “Too formal, sounds like Wikipedia”
- Fix: Add “Use casual, conversational tone like talking to friends”
- Feedback: “Needs real examples”
- Fix: Add “Include 2-3 concrete examples”
- Feedback: “Better! A few posts are still too brief”
- Fix: Add “Posts should be 800-1200 words”
Tips for Content Evaluation
✅ Rate based on:- Brand voice alignment
- Readability and clarity
- Accuracy of information
- Engagement level
- Usefulness to reader
- Personal preference for topic
- Whether you personally would read it
- Length alone (context matters)
Export for Marketing Team
- Export golden examples (5-star posts)
- Extract insights (patterns and recommendations)
- Share with team:
- Marketing team uses golden examples as templates
- Writers reference extracted patterns
- CI/CD tests new content against standards